Download PDF Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s (The History of Communication), by Inger L. Stole
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Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s (The History of Communication), by Inger L. Stole
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It hasn't occurred to even the harshest critics of advertising since the 1930s to regulate advertising as extensively as its earliest opponents almost succeeded in doing. Met with fierce political opposition from organized consumer movements when it emerged, modern advertising was viewed as propaganda that undermined the ability of consumers to live in a healthy civic environment. In "Advertising on Trial", Inger L. Stole examines how these consumer activists sought to limit the influence of corporate powers by rallying popular support to moderate and transform advertising. She weaves their story together through the extensive use of primary sources, including archival research done with consumer and trade group records, as well as trade journals and a thorough engagement with the existing literature. Stole's account of this contentious struggle also demonstrates how public relations developed as a way to justify laissez-faire corporate advertising in light of a growing consumer rights movement, and how the failure to rein in advertising was significant not just for that period but for ours as well.
- Sales Rank: #2783689 in eBooks
- Published on: 2006-05-25
- Released on: 2006-05-25
- Format: Kindle eBook
Review
"By examining the records of leading consumer movement groups and advertising associations, as well as key business journals like Printers' Ink and Advertising Age, [Stole] skillfully depicts an intense battle over the responsibilities of advertising in American society, waged both in the halls of Congress and the court of public opinion. . . . An important contribution to the study of American consumerism."--American Historical Review
About the Author
Inger L. Stole is an assistant professor in the Institute of Communications Research at the University of Illinois, Urbana-Champaign. She has contributed to Television: Critical Concepts in Media and Cultural Studies, Vol. 1, edited by Toby Miller, and other books and journals.
Most helpful customer reviews
5 of 5 people found the following review helpful.
A crucial book to understand corporate propaganda
By Johnny Duster
Inger Stole's book is an incredibly important tale of a forgotten history, the period in the 1930s when organized citizens stood up to and attempted to limit the power and influence of corporate propaganda in the form of the then nascent and now dominant corporate advertising industry. That fight was lost, as have been most important battles since against the intrusion of corporations into genuine culture and civil society. I hope this is the first of regular future books by Inger Stole who has an important place beside Klein, Ewen, Nader, McChesney and other critics of corporate power over our daily lives as citizens.
0 of 0 people found the following review helpful.
A history most don;t know
By Amazon Customer
This history is an indispensable portion of the history of the US Consumer movement that began in force with the Progressive era of one Roosevelt and that was reinvigorated in the era of a second. It focuses in particular on Government's attempt to provide consumer protections, through the FDA and FTC and institutions like the Better Business Bureau and more importantly the Consumers Union that arose to shape the landscape. In addition to providing a good read of legislative battles long forgotten it provides insights into the people and attitudes behind the mass communication of advertising. Many more histories have been written of the FDA in this era, including by FDA itself, many of which better represent the creation myths of the FDA and consumer protection, as though certain important events occurred in a vacuum. This book has such laser like focus on advertising and the birth of FTC's modern controls of advertising that it too is best understood if the reader already has a broader context. That said, this book uniquely provides a history that helps American's understand our unique consumerism.
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