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Events Feasibility and Development (Events Management), by William O'Toole
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Events Feasibility and Development: From Strategy to Operations answers two fundamental questions faced by all events planners and organizers: how do I justify this event to the client? and why are we spending money on this event?.
With a user-friendly learning structure containing bullet points, questions and exercises and international case studies (Australian Taxation Office, Saudi Arabian events returns, Fuji-Xerox events), Events Feasibility and Development: From Strategy to Operations looks at issues such as:
- the process of creating a feasibility study
- events forecasting models and cost/benefit analysis
- types of events (exhibitions, sports, festivals) and their benefits and returns
- project management tools for measuring return on investment.
Companion website: www.eventsfd.com -- contains videos, colour photos and a list of related resources.
- Sales Rank: #2754020 in eBooks
- Published on: 2010-12-30
- Released on: 2010-12-30
- Format: Kindle eBook
About the Author
William O'Toole is an international events development specialist. He is a founding director of the Event Management Body of Knowledge and key advisor to the International Event Management Competency Standard.
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Five Stars
By Tiombe Tallie Carter
an excellent resource
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