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^ Ebook Download Beam, Straight Up: The Bold Story of the First Family of Bourbon, by Fred Noe, Jim Kokoris

Ebook Download Beam, Straight Up: The Bold Story of the First Family of Bourbon, by Fred Noe, Jim Kokoris

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Beam, Straight Up: The Bold Story of the First Family of Bourbon, by Fred Noe, Jim Kokoris

Beam, Straight Up: The Bold Story of the First Family of Bourbon, by Fred Noe, Jim Kokoris



Beam, Straight Up: The Bold Story of the First Family of Bourbon, by Fred Noe, Jim Kokoris

Ebook Download Beam, Straight Up: The Bold Story of the First Family of Bourbon, by Fred Noe, Jim Kokoris

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Beam, Straight Up: The Bold Story of the First Family of Bourbon, by Fred Noe, Jim Kokoris

An insider's look at the Jim Beam brand, from a 7th generation Master Distiller

Written by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, Beam, Straight Up is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons. This book features family history and the evolution of bourbon, including Fred's storied youth "growing up Beam" in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand.

  • Includes details of Fred Noe's life on the road, spreading the bourbon gospel
  • Describes Fred's journey to becoming the face of one of America's most iconic brands
  • Shares a simple primer on how bourbon is made
  • Offers cocktail and food recipes

For anyone wanting a behind the scenes look at Jim Beam, and an understanding of the bourbon industry, Beam, Straight Up will detail the family business, and its role in helping to shape it.

  • Sales Rank: #934093 in eBooks
  • Published on: 2012-08-27
  • Released on: 2012-08-27
  • Format: Kindle eBook

Most helpful customer reviews

5 of 5 people found the following review helpful.
A Soulful Drink of History
By Randy Pennington
Beam, Straight Up reads like a great glass of bourbon - smooth, earthy, and with just a little kick on the way down. This is the story of how a distinctly American family produced and nurtured a distinctly American brand. Fred Noe writes with a down-home humility that I found to be engaging. He seems like the kind of guy that you would love to swap stories with over a great glass of bourbon.

This really isn't a business book, although business people can learn many lessons about building a great company, innovating, and staying relevant for centuries. It really isn't a history book, although there is a lot of fascinating history about how bourbon is made. It is absolutely a great book about finding and staying true to your roots.

It is worth a couple of nights with a great glass of bourbon to read.

Randy G. Pennington
Author, Results Rule!

1 of 1 people found the following review helpful.
Fun Read
By RWK
Fred Knoe comes across in the book just as he does in real life. Very down to earth and says what he is thinking. The book is the next best thing to sitting down with him in person for a friendly visit. It is an easy read and very entertaining.

0 of 0 people found the following review helpful.
Candid and Authentic Story of the Life of Fred Noe
By Steve Paul
Funny, informative and quick read.

Candid and authentic story of the life of Fred Noe--Frederick Booker Noe III--co-written by Beam’s PR firm/guy, Jim Kokoris. Fred's voice…not Jim’s…comes through authentically

Fred tells the story, with warts and embarrassments included, on his life, the Beam family, the art/science making Bourbon, and building a brand.

Favorite quotes from the book:
* “Things go bad before they go bad.”
* “We changed (introduced Red Stag by Jim Beam) before we had to.”

Funniest part: Fred’s employer hires a speech coach. He is taught how to speak and change his dialect. Hilarious.

Would love having Fred join friends and me for an evening of solving the world’s problems over some drinks.

He even offered his 10 views of growing a business and a brand.

I came away enormously impressed by Beam’s commitment to the product. Something I hope the new mega-corporate owners preserve. Virtually all Beam products are in my bar cabinet.

See all 19 customer reviews...

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